In the early years, Alfred, Jeff and Jonathan spent time developing their craft and getting plugged into the music scene. They realized that Dallas was not getting the attention and accolades it deserved, and they started doing guerilla style interviews with local artists. Jeff and Alfred brought in their childhood friends Jonathan and Deon and opened RealLyfe Productions, which included their new YouTube channel and a successful audio recording and video studio. After posting hard-hitting interviews on YouTube as RealLyfe Street Starz, they were noticed by huge influencers of Texas. Beginning to have viral hits such as Lil Flip and CJKasino RealLyfe Street Starz freestyles, has had several controversial interviews with street gang members from across the USA. Their popularity and reputation grew, and they were able to work with many Texas and Southern legends, building up to internationally recognized artists and celebrities.